This can even mean changing it up seasonally. You don’t want to overdo it!! You want the images to be creative and unique to you, but natural enough where brands can repost them on their feed (or see their product in your feed without a bunch of weird filters.) Don’t be afraid to switch it up because not every preset work with every photo. How about more shadows and high blacks with a film-like overlay? There are presets for that too! Choose tones that are natural to your skin tone. Think of your brand aesthetic.ĭo you prefer pastels and a lot of white space? Choose a preset that will mesh well.

If you’re starting to think up the benefits of using presets for your Instagram feed, the next step would be to find the perfect preset for your feed. This tool is great for beginners, but Lightroom presets take your images to the next level. There are also alternative apps such as VSCO that will allow you to apply beautiful filters to your images. It’s also very user-friendly, especially the free mobile app! When I first started using it as a mom influencer, I learned how to master the mobile version first.

What I love about Lightroom from a photographer’s perspective is the ability to pull images from a shoot, apply the preset I want to use, and export hi-res images to deliver to clients or schedule for the ‘Gram. That shows your followers why they should engage with your content and ultimately buy your product or service! Streamlines the photo editing process.Īs a photographer, I could be editing 5-6 shoots per week, culling through hundreds of images! Once the final images are chosen for editing, using a preset saves me hours during the editing process. Give yourself an edge over a similar brand with your own preset that feels like you. You can do that for others with your own feed! Makes you stand out from others. Like me, I’m sure you have your go-to Instagram accounts that inspire you to create. When an ideal client or brand comes to your feed, do you want them to feel excited with bright photos? Or intrigued with moodier photos? Presets can help achieve that look and feel. When it comes to using presets for editing the image content on your feed, there are a few reasons why I recommend incorporating it into your workflow including: Creates a cohesive Instagram feed.

Free grid app for instagram